Creating Flower Business®

Vision: Creating Flower Business® where we strive to optimally serve every link in the floriculture supply chain: from grower to florist.

Mission: The development and commercialization of new, improved and marketable rose/flower varieties, through:

• Interactive communication with the flower sector;
• Continuous integration with strategic partners, key players and influencers in the market;
• Market acceptance while maintaining contacts throughout the supply chain;
• Introduction of high quality varieties which stand out in the market and thus strengthen the global position of De Ruiter.