Creating Flower Business®

Vision: Creating Flower Business® where we strive to optimally serve every

Mission: Mission: The development and commercialization of new, improved and
marketable rose/flower varieties, through:

• Interactive communication with the flower sector;
• Continuous integration with strategic partners, key players and
  influencers in the market;
• Market acceptance while maintaining contacts throughout the
  supplychain;
• Introduction of high quality varieties which stand out in the market
  and thus strengthen the global position of De Ruiter.