Creating flower business
We believe that by cultivating and marketing the future of roses and flowers, we are blooming innovations for a more beautiful world.
We are the breeders of tomorrow
We have been dedicated to developing roses for over 100 years and have pioneered potrose cultivation. Today, we breed a wide range of varieties, including cut-, pot-, patio-, hip- and gardenroses, as well as cut- and pothypericum, anigozanthos, and hydrangeas.
From
Breeder
To
Florist
By continuously collecting market data, we can respond to all specific requirements or petitions from the supply chain.
Introducing our inspiring collection
High quality varieties which stand out in the market and thus strengthen the global position of De Ruiter.
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Started as a family business, we have grown into an organization with international fame in the field of breeding and propagation of all types of roses.
Purveyor to the Royal Household
