Europe

Traditionally, roses were grown in Northwest Europe and the Mediterranean. Today, rose cultivation in Europe is handled by specialized monoculture companies. De Ruiter focuses on offering a diverse range of special varieties that complement the standardized selection grown in Europe.

South-America

South America's rose production centers on export-driven Ecuador and Colombia, and Brazil's emerging local market. De Ruiter, with a strong presence in top-quality varieties, manages operations through local agencies, testing and marketing new varieties. In Brazil, De Ruiter supports growers by adapting varieties to local conditions.

Africa

Africa's rose production is led by Kenya and Ethiopia, where De Ruiter holds a significant share through local agencies. As key exporters to Europe and the Middle East, these countries rely on De Ruiter for its expertise and innovative varieties, tested at different altitudes to meet market demands.

Asia

Asia is a key growth market for De Ruiter, with China at the forefront and expanding networks in Southeast and Central Asia. In Eurasia, including Russia, Armenia, and the Stan republics, De Ruiter focuses on climate-adapted varieties and grower support to strengthen regional sales.

News

A spectacular floral experience

Written by

De Ruiter...

Together with Agrivaldani S.A.. and Shallima Turizo Dancur CEO of Lottas Floral Studio, we enjoyed a truly unique gathering that brought together the entire floral value chain: florists, growers, clients, brokers, and breeders. It was an inspiring encounter full of creativity, knowledge sharing, and meaningful connections that strengthen and uplift our industry.A heartfelt thank you to everyone who made this enriching experience possible—filled with passion, collaboration, and vision for the future of flowers.

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