De Ruiter Colombia Open House 2026
In March 2026, De Ruiter Colombia successfully hosted its Open House in the Bogotá savanna, providing rose growers with direct access to its latest portfolio of varieties. The event served as a key platform for industry professionals to evaluate innovations and align them with their production and commercial strategies.
The exhibition featured a balanced portfolio,including high-performing varieties tailored for the mass market—emphasizing productivity, plant health, and operational efficiency. In parallel,specialized varieties were showcased, focusing on aesthetics, differentiation,and added value for niche markets.
A major highlight of the event was the introduction of new rose varieties such as Pink Darling, Orangiata, Happy Mood,Arctic White, Sweet Beat, Pink Punk, Dragonfly, Dragonfly Gold, Attraction Bubbles, and Fantasy Bubbles. These launches reflect ongoing innovation and the breeder’s commitment to meeting evolving market demands.
The Open House attracted leading companies from Colombia’s rose sector, all aiming to assess and compare genetic materials in real growing conditions. This hands-on approach enabled participants to make informed decisions about future crop selections.
A key strength of the event was its collective evaluation process. Multidisciplinary teams—including agronomic, commercial,and supply chain experts—worked together to analyze plant performance. The greenhouse setup allowed visitors to observe each variety’s development, vigor,and structural characteristics from early growth stages.
Such in-field observations provided valuable insights beyond traditional vase evaluations, supporting more accurate assessments of long-term performance.
Over the three-day event, the atmosphere fostered collaboration, technical exchange, and relationship building. Itreinforced strong connections between De Ruiter and its clients while encouraging knowledge sharing across the industry.
Despite ongoing challenges in the global flower market, De Ruiter reaffirmed its strong commitment to supporting Colombian growers through innovation, partnership, and continuous development.
Interested?
Contact your nearest agent or office for expert advice and personalized support — let’s grow together!
