I recently was on a trip to visit some of the rose farm growers on the outskirts of Quito, Ecuador. During these visits, I was allowed to explore and understand the process behind the production of the new red standard rose variety, Rose Born Free, from the renowned breeder De Ruiter. Thereby, collaborating with some of the influential farms that have incorporated the variety into their supply chain. Join me in this adventure in the middle of the world, where this beautiful and top-quality rose is grown.
My Time Among Ecuador’s Roses - A Closer Look at Rose Born Free
Although this rose is not a variety I typically use in my day-to-day designs, this experience did provide me with the unannounced opportunity to understand it from its core. I was also able to experiment with its versatility and contribute with my own ideals and ideas in an effort to enhance its use in different markets. Such experiences always remind me of how important it is to stay connected with the constant genetic developments and market dynamics; thereby building a deeper and more detailed relationship with our suppliers and their clients.
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