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Europe

Traditionally, roses were grown in Northwest Europe and the Mediterranean. Today, rose cultivation in Europe is handled by specialized monoculture companies. De Ruiter focuses on offering a diverse range of special varieties that complement the standardized selection grown in Europe.

South-America

South America's rose production centers on export-driven Ecuador and Colombia, and Brazil's emerging local market. De Ruiter, with a strong presence in top-quality varieties, manages operations through local agencies, testing and marketing new varieties. In Brazil, De Ruiter supports growers by adapting varieties to local conditions.

Africa

Africa's rose production is led by Kenya and Ethiopia, where De Ruiter holds a significant share through local agencies. As key exporters to Europe and the Middle East, these countries rely on De Ruiter for its expertise and innovative varieties, tested at different altitudes to meet market demands.

Asia

Asia is a key growth market for De Ruiter, with China at the forefront and expanding networks in Southeast and Central Asia. In Eurasia, including Russia, Armenia, and the Stan republics, De Ruiter focuses on climate-adapted varieties and grower support to strengthen regional sales.

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Born Free© Is a Standout Choice for Florists and Flower Lovers Alike!

Written by

Thursd.com

Red roses are the most wanted and widely produced rose color worldwide, dominating the floral industry due to their deep symbolism and constant demand. Red roses are the top choice for occasions like Valentine’s Day, anniversaries, and other occasions associated with love, passion, and romance. Their unmatched popularity ensures they remain the highest-selling variety, leading growers to prioritize red roses in large-scale production.

Unlike other colors that follow trends, red roses maintain consistent demand year-round, making them the ultimate floral classic.

Born Free Is a Refreshing Addition to Classic Red Roses

Breeders continuously refine red varieties to enhance color intensity, petal structure, and vase life, further strengthening their market appeal. The bright-red Born Free rose, bred by De Ruiter Innovations, is such a rose. Born Free is becoming a favorite among floral designers across the US. With its ruffled petals and flat buds, this rose is a very welcome new variety because it distinguishes itself from the existing reds. It's truly unique in its appearance. And therefore, well loved.

Flat Buds Offer a Unique and Desirable Shape

Flat buds set the Born Free rose apart from traditional varieties. While many roses have pointed or conical buds, the flatter shape of this variety allows for a more open and inviting bloom. This structure is highly favored among floral designers, as it showcases the full beauty of the petals from the moment the flower begins to open.

The flat buds contribute to an airy and effortless aesthetic, aligning with modern floral trends. This makes them an excellent choice for hand-tied bouquets, table centerpieces, and large-scale floral installations. Their shape blends seamlessly with other flowers, ensuring harmony and balance in any composition.

Bonus Born Free Fact: Almost 100% Thornless

Beyond its striking ruffled petals and flat buds, the Born Free rose offers another remarkable advantage—it is almost thornless. This makes it a preferred choice for florists and consumers, as it allows for easier handling and arrangement without the risk of pricks or damage to delicate blooms. The near absence of thorns enhances its appeal in bouquets and luxury floral designs, ensuring a seamless experience from harvesting to display.

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News
Born Free© Is a Standout Choice for Florists and Flower Lovers Alike!