Red roses are the most wanted and widely produced rose color worldwide, dominating the floral industry due to their deep symbolism and constant demand. Red roses are the top choice for occasions like Valentine’s Day, anniversaries, and other occasions associated with love, passion, and romance. Their unmatched popularity ensures they remain the highest-selling variety, leading growers to prioritize red roses in large-scale production.
Unlike other colors that follow trends, red roses maintain consistent demand year-round, making them the ultimate floral classic.
Born Free Is a Refreshing Addition to Classic Red Roses
Breeders continuously refine red varieties to enhance color intensity, petal structure, and vase life, further strengthening their market appeal. The bright-red Born Free rose, bred by De Ruiter Innovations, is such a rose. Born Free is becoming a favorite among floral designers across the US. With its ruffled petals and flat buds, this rose is a very welcome new variety because it distinguishes itself from the existing reds. It's truly unique in its appearance. And therefore, well loved.

Flat Buds Offer a Unique and Desirable Shape
Flat buds set the Born Free rose apart from traditional varieties. While many roses have pointed or conical buds, the flatter shape of this variety allows for a more open and inviting bloom. This structure is highly favored among floral designers, as it showcases the full beauty of the petals from the moment the flower begins to open.
The flat buds contribute to an airy and effortless aesthetic, aligning with modern floral trends. This makes them an excellent choice for hand-tied bouquets, table centerpieces, and large-scale floral installations. Their shape blends seamlessly with other flowers, ensuring harmony and balance in any composition.
Bonus Born Free Fact: Almost 100% Thornless
Beyond its striking ruffled petals and flat buds, the Born Free rose offers another remarkable advantage—it is almost thornless. This makes it a preferred choice for florists and consumers, as it allows for easier handling and arrangement without the risk of pricks or damage to delicate blooms. The near absence of thorns enhances its appeal in bouquets and luxury floral designs, ensuring a seamless experience from harvesting to display.
Interested?
Contact your nearest agent or office for expert advice and personalized support — let’s grow together!