After the success of Rose Orange Crush in the global market, most breeders have been in constant search of an orange variety that could compete with it. However, this challenge has not been an easy task until 2025, when De Ruiter Colombia launches to the market Rose Orangiata, a variety with agronomic characteristics that are superior to its predecessor, Orange Crush. De Ruiter, one of the Dutch pioneers in rose breeding, with trial and selection sites spanning Europe, Africa, South America, and China, has been active in Colombia for almost thirty years.
In 2025, De Ruiter Colombia proudly introduces Orangiata—a brand-new rose variety that’s ready to shake up the orange category once again. And this time, it’s not about following in the footsteps of Orange Crush. It’s about going beyond.
Growing roses in Colombia can be challenging. Every day, producers navigate rising costs, shifting consumer demands, and increasingly unpredictable weather patterns. In the heart of Colombia’s floral engine—the Sabana of Bogotá—fluctuating daytime temperatures and high humidity levels make crops vulnerable to challenges like Botrytis and mildew.
Key Highlights of Orangiata
Bud height: 5.7–6.2 cm
Stem length: 40–60 cm
Vase life: 10–12 days
Productivity: 1.2–1.4 flowers per plant per month
Cycle: 76–78 days
These traits make Orangiata a reliable choice for the mass market—volume-ready, durable, and beautiful. Yet don’t be fooled by its production power. The rich orange hue and specially shaped bloom also lend themselves effortlessly to high-end designs and statement arrangements, making it soon to be a favorite for floral stylists and special events alike.
Because when a rose is both strong and striking, it doesn’t have to choose its place. It simply belongs everywhere.
Interested?
Contact your nearest agent or office for expert advice and personalized support — let’s grow together!
