I want to share some of the details that made this exhibition unique for those who couldn’t attend the IFTF show (International Floriculture Trade Fair) in the Netherlands this year. The IFTF is not only one of the largest annual floral events worldwide but also a great space to discover purposeful varieties, creatively displayed to become chosen to adapt to the current trends and demands of each season and its respective market.
De Ruiter Is a Must-Stop With a Purpose
At this annual showing, De Ruiter is a must-stop. I selected each of the following roses with a particular intent. The sunny yellow and earthy tones, like the ones you see here, are ideal for creating timeless designs; allowing their warmth and versatility to make them perfect for any season. Lavenders, always on-trend, have become synonymous with romance and are perfect for delicate, poetic designs. Whites, on the other hand, maintain a constant demand across all markets, bringing elegance and purity—essential qualities in any design.
I couldn’t leave out the green-toned rose, Lime X-pression, which brings a dramatic and unique texture to the playground, a rose perfect for bouquets and creative arrangements with character. Its unusual tone and structure add impressive depth and a modern touch to any floral composition in which it is added.
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