Europe

Traditionally, roses were grown in Northwest Europe and the Mediterranean. Today, rose cultivation in Europe is handled by specialized monoculture companies. De Ruiter focuses on offering a diverse range of special varieties that complement the standardized selection grown in Europe.

South-America

South America's rose production centers on export-driven Ecuador and Colombia, and Brazil's emerging local market. De Ruiter, with a strong presence in top-quality varieties, manages operations through local agencies, testing and marketing new varieties. In Brazil, De Ruiter supports growers by adapting varieties to local conditions.

Africa

Africa's rose production is led by Kenya and Ethiopia, where De Ruiter holds a significant share through local agencies. As key exporters to Europe and the Middle East, these countries rely on De Ruiter for its expertise and innovative varieties, tested at different altitudes to meet market demands.

Asia

Asia is a key growth market for De Ruiter, with China at the forefront and expanding networks in Southeast and Central Asia. In Eurasia, including Russia, Armenia, and the Stan republics, De Ruiter focuses on climate-adapted varieties and grower support to strengthen regional sales.

De Ruiter

Unite quality

Flourish together

From breeder to florist

Creating flower business

We believe that by cultivating and marketing the future of roses and flowers, we are blooming innovations for a more beautiful world.

Our product range

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Nurturing blooms that inspire

We are the breeders of tomorrow

We have been dedicated to developing roses for over 100 years and have pioneered potrose cultivation. Today, we breed a wide range of varieties, including cut-, pot-, patio-, hip- and gardenroses, as well as cut- and pothypericum, anigozanthos, and hydrangeas.

From
Breeder
To
Florist

By continuously collecting market data, we can respond to all specific requirements or petitions from the supply chain.

Crafted for tomorrow's beauty

Introducing our inspiring collection

High quality varieties which stand out in the market and thus strengthen the global position of De Ruiter.

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Cut Anigozanthos

Started as a family business, we have grown into an organization with international fame in the field of breeding and propagation of all types of roses.

Explore our global impact

Renowned by the Dutch King.

Purveyor to the Royal Household

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Interviews

In search of the best red

News

A peek inside at Yuxi De Ruiter Flower

Interviews

De Ruiter in Ethiopia: “The Ethiopian flower industry has shown remarkable growth over the past years”